This post is part of the series about communist Bulgaria between 1979 and 1989. The first part covered a cat story.
I have two first cousins who are older than me and Hungarian. My uncle moved there in the 50s, and Hungary was not as isolated as Bulgaria.
One day, maybe around 1984 or 1985, they came to visit and we chatted, which wasn’t too easy because of mild the language barrier. The conversation was about ice cream. My cousin tried to convince me, that there are more than 50 types of ice cream in Hungary. I insisted that there were only three. By the end of the conversation, I was sure my cousin is exaggerating. 5-6 okay, but 50? No way.
In communist Bulgaria, almost all businesses were run by the government. Grocery stores didn’t sell ice cream. They didn’t have freezers at all, only coolers. So ice cream could only be purchased from private stands, where you paid for a waffle cone with a ball of ice cream on top.
Stara Zagora, a city of over 100k inhabitants at the time, had one stand I knew about that worked about half of the summer. It had one or two types of ice cream, usually one. The possible choices were white, brown, or yellow. Most of the time we would walk past the stand and it would be covered with cloth, not working.
So, what were the three?
White was vanilla. Yellow was supposed to be lemon, and brown was supposed to be chocolate. However, the country as a whole had issues with flavoring. It was very difficult to buy cocoa that tasted like cocoa, for instance. Our only source of good tasting cocoa was my Hungarian uncle. He would bring one or two packs of Nestlé when he visited, and that was it for the year. I’m sure the person who somehow assembled the ice cream at home also didn’t have a source of cocoa or lemon that tasted accordingly. Lemons and other citrus fruits were available for several days per year, in the winter.
As a result, the three types of ice cream were different in color but not that different in taste, at least according to my fading memories. I think they were all mostly vanilla. The yellow and brown were just a bit worse.
My imagination at that time couldn’t imagine another taste of ice cream, only another color. How could there be 50 types of ice cream if there were only six or seven colors? I wasn’t able to imagine more colors either.
I don’t remember when I first saw modern ice cream; it must have been years after the fall of communism. Communism withdrew slowly, and the riches of consumerist society didn’t become widely available until 1997. But at some point, I saw a Delta fridge, perhaps around 1992-3.
Oh. That’s how you get 50 types of ice cream. My cousin didn’t lie to me.


