Umberto Eco’s Criticism of Dale Carnegie

I never imagined I’d ever read criticism of Dale Carnegie’s ideas in “How to Win Friends and Influence People”. However, this happened last month while reading a collection of essays by Umberto Eco. The collection is called “How to Travel with a Salmon and Other Essays”, and the essay in question likely translates to “How to Be Famous”.

Eco mocks Carnegie and summarizes his famous book down to the idea that if you want to be successful, trick strangers into feeling famous. He uses the example of TV shows that invite regular folks as guests—so many shows, and so successful, that eventually, every person ends up on TV. However, I’m thinking of YouTube, TikTok, Instagram, Twitch, and so on. The success of these apps depends on how famous they make the average user. Give a 10-year-old 1000 likes, and they’ll stay on the platform for years, building a mental image of themselves as the next MrBeast.

Eco brings up the problem that Carnegie’s advice encourages non-genuine behavior. However, having watched The Flintstones, I suspect that genuine human behavior involves frequent fights with clubs, living in caves, and an average life expectancy comparable to squirrels. I’d rather stick to what Carnegie says.

Eco is at least partially right about one thing – most people on the Internet love likes, myself included 🙂

Is it okay to criticize books?

I awarded 3* to Brandon Sanderson’s Warbreaker with a few harsh sentences and a couple of weeks later, it was announced he’ll visit Bulgaria. He did and I met him. Felt so embarrassed. But why was that?

When it comes to criticism, Dale Carnegie has been my ultimate guide. He wrote:

Dale Carnegie

Dale Carnegie says criticism does not work, it’s always bad, and he’s also attributed to a saying that constructive criticism doesn’t work either. Are there any exceptions? Dale Carnegie himself criticizes the people who criticize by saying they are fools, so at least one exception must exist.

The only somewhat working system I’ve seen so far is to criticize actions and not the people who do the actions. When I yell at my kids, I yell things like “Fighting with each other is bad” and I don’t yell “You are bad”. When reasoning is provided, it should be specific and with no generalizations. “This particular thing is bad because of this specific reason”. “Don’t punch your brother, he’ll feel bad and cry and I’ll take your phone” as opposed to “Stop you, idiot”, even though the second feels so much more rewarding.

So, in the context of Stephanie Plum , I said this: “I didn’t like that Stephanie ate so many donuts and faced no consequences. Most of us would burn in hell if we ate half of that.” – this criticizes Stephanie and generalizes because she doesn’t always eat vast amounts of donuts, only when her hair is messed up or her car explodes. Most people probably don’t have sugar issues, and I can’t speak for most people anyway – I can only speak for myself. I should’ve said something like “Reading about Stephanie eating 7 pieces of cake in one go made me feel nauseous. Cakes and donuts in such amounts can make her ill. I wish she had another way of dealing with the burnt and exploding cars.”